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Scott Political is a Minneapolis, Minnesota-based nonpartisan political consulting and advertising firm founded by Scott Perreault in 2001. Scott Political offers political television, radio and online media production as well as polling and fundraising tools for clients nationwide. Scott Political provides media production services in both English and Spanish to assist clients in reaching the maximum number of registered voters. Scott Political focuses in the areas of Federal, State, and local candidate races, PACs, 527s, and advocacy groups. It is frequently quoted in US political advertising and consulting articles〔Washington Examiner - http://www.washingtonexaminer.com/local/Fenty-strong-against-Gray-in-paid-ad-battle-1007023-99898809.html〕〔Star Tribune - http://www.startribune.com/politics/state/98382624.html?page=2&c=y〕 and Scott Perreault judged the 2010 and 2011 Pollie Awards.〔2010 Pollie Winners Book - http://www.theaapc.org/resources/aapc_2010_winners_book.pdf〕 College libraries and instructors often utilize Information from ScottPolitical.com.〔COM-341 Persuasion and Propaganda http://lynn-library.libguides.com/content.php?pid=471508&sid=3859199〕 Scott Political specializes in micro target media placement.〔The new political campaign revolution: Micro targeting television commercials - http://www.scottpolitical.com/publications.html#J〕 This is the purchasing of media advertisements limited to a very specific geography or demographic (usually determined by voter zip codes). After the voter target is defined, the message is developed to appeal directly to that demographic and a suitable time or channel is selected, in the case of television advertisements, at which to broadcast the message.〔Academic research on the subject of political advertisements - http://www.stanford.edu/group/mapss/colloquium/papers/Texas%20TV%20&%20Radio%20Experiment%20021207.pdf〕 For example, if a political candidate wanted to reach 35+ year-old male Republicans in the Midwest, he or she would advertise on Fox News or the Golf Channel after 5 PM on week days. Scott Political conducts polling for candidates and political organizations: opposition polling, issue polling, and media preference polling. Polling is completed either by telephone or Internet. The 2006 Scott Political polling for the State of Texas conducted in May, mirrored the CNN exit polling conducted in Texas on Election Night. ==Notable clients== *Consumers For Choice〔Consumers For Choice http://consumersforchoice.org/〕 - 2013 - Advocacy Group *Ralph Nader - 2008 US President (I) *Robert Schaffer〔Court Personnel listing - http://www.justex.net/Courts/Civil/CivilCourt.aspx?crt=11〕 - 2008 Houston, Texas, Civil Judge (D) *Margaret Rappaport〔Campaign homepage for Margaret Rappaport - http://www.margyrappaport.com〕 - Howard County, Maryland, Clerk of Court (R) *Barbara Ann Radnofsky - Texas US Senate (D) *Steve Hinds〔Campaign homepage for Steve Hinds- http://www.hindsforsheriff.com〕 - Monroe County, Indiana, Sheriff (R) *Tom Alioto〔Campaign homepage for Tom Alioto - http://aliotoforsheriff.com〕 - Waukesha County, Wisconsin, Sheriff (R) *Christopher Jordan〔Campaign homepage for Christopher Jordan - http://www.chrisjordan4commissioner.zoomshare.com〕 - Rutherford County, Tennessee, Commissioner (I) 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Scott Political」の詳細全文を読む スポンサード リンク
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